Telenor wanted, through active involvement, to communicate that they provide Denmark’s strongest network, documented by Danish Technological Institute (DTI). Based on the nationwide survey by DTI, Format Agency developed and implemented an experience-universe for Telenor’s stores. The universe was based on an especially developed website, which combined a map of Denmark with the results from the survey from DTI, and showed the results of the report based on the target audience’s specific coverage needs. The starting point being the users' most frequent whereabouts and routes of transportation and when marked on the map, the site would show Telenor’s coverage, comparing the result to other operators’ coverage of the locations and routes. The users were offered to have the results sent to their cell phones, simultaneously participating in a competition to win prices. Thus, the site would communicate the result of the DTI survey as well as Telenor’s coverage in a reliable way, simultaneously supporting the Telenor brand through complete honesty. Format Agency delivered the creative concept, developed and implemented the website, delivering the layout and coordinating the production for all elements. We delivered support to all the stores regarding the implementation of the network-test.
To communicate the results of a report showing that Telenor had the strongest network in Denmark
Existing and potential Telenor customers
65 Telenor stores located all over Denmark
“We enjoy working with Format Agency on internal and external projects covering brand and customer/employee engagement. Format Agency has been creative, very proactive, and highly flexible within very challenging deadlines. Even under pressure their delivery is always high quality. Format Agency has a passion for creating best in class experiences and events. This passion reflects on the team. The Format Team is a great bunch of people that are very enjoyable to work with. They have a strong “can do attitude”, they are always positive, ambitious, service minded and they always deliver on time. We highly recommend Format Agency to any company that aims for tailormade and professional solutions within events and customer experiences.” Hendrik Zimmer, Director, Customer Engagement, Branding & Marketing at Telenor Pernille F. Schiander, Senior Engagement Consultant, Branding & Marketing at Telenor
Hendrik Zimmer, Director, Customer Engagement, Branding & Marketing at Telenor Pernille F. Schiander, Senior Engagement Consultant, Branding & Marketing at Telenor