As a company that, through subscriptions and mobile devices, gives consumers access experiences, it is natural for Telenor to work with the experience of the meeting with their target audience and therefore also in their stores.

As part of the general development of the retail concept, Telenor opened a new store in Aarhus city center, which provided an opportunity to implement new initiatives that were based on experiences - both the customer experience as a visitor in the store, as well as the experiences that Telenor's products enable. As part of the store's interior design, Telenor dedicated a table for presentation of five different products/services and Format was asked to develop a concept for the presentation of the products through the use of experiences.

Format developed a concept that based on a story about how mobile devices, through the chosen products, affect our lives - how it is physically expressed and which stories and situations mobile devices interfere or create. The concept involved communication, graphics, exhibition of effects and an aesthetic photo shoot, which created a link from product features to the physical world.

Visitors were encouraged to test products through communication specifically addressed to users by articulating situations for relevant experiences. The story of its physical expression was visually told by clean graphics, an exhibition of related effects from the physical world produced in a coherent look and a series of images that portrayed the individual effects in use in the physical environment.

Implementation of the concept has contributed to the development of Telenor’s stores as well as inspired Telenor to use experiences in the meeting between the consumer and commercial messages and concrete products.

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