For the second time, Format helped Telenor activate its main sponsorship of Copenhagen Marathon. Telenor’s presence at Copenhagen Marathon focused once again on creating an exceptional marathon experience, for both runners and audience, by creating a Power Zone that allowed the audience to cheer on the runners, in an environment that sought to provide all the necessities for an energy boost.
Format conceptualized, designed, planned and executed all Telenor’s touch-points, including the Expo, Mini Marathon, Teen Marathon, Power Zone at Copenhagen Marathon and the finish area.
As the year before, the main event was the Power Zone at Øster Allé, where the audience could romp in activities, which altogether served as entertainment and engagement for adults, children and Telenor VIP members. As a new activity, children could join the marathon facilitator, Jacob Riising, on the stage and provide their runner of choice with a special cheer and a running gadget for the rest of the trip. The experience enhanced the opportunity of personalizing the support, which made it an all-together better experience for all the supporters.
The Telenor Expo stall received an excessive makeover to appeal to families and other Expo shoppers with a café area and a new activity that resulted in more than 4.000 branded Telenor Copenhagen Marathon SoMe views during the weekend.
All activities sustained a coherent experience throughout the marathon, that all contributed to create the best possible experience for the audience and boosting the runners’ energy.
Create the ultimate marathon experience for both runners and supporters
Runners and supporters
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