As Gold Sponsor for the Women Deliver Conference 2016 in Copenhagen, Novo Nordisk used Format to develop the concept for the exhibition area as well as activating the sponsorship. The main challenge was to communicate the key message about the risks of diabetes during pregnancy at the world’s largest international conference on maternal health, women’s rights and well-being. With high levels of communications diffusion and the presence of other powerful advocating organisations, this was obviously not easy.
Format helped Novo Nordisk integrating their message and corded various touch-points with the delegates together by presenting a simple, yet strong, key statistics: ONE IN SEVEN. The concept permeated all Novo Nordisk conference elements including: bag insert, digital invite, exhibition booth design, sponsored coffee break and other branded goods. For instance, every seventh coffee cup at the sponsored coffee break was red - as was every seventh bag insert. It helped to emphasize and augment the ONE IN SEVEN concept by spreading representative artefacts around the entire conference venue. It resulted in both a larger reach and more incoming traffic on the Novo Nordisk exhibition booth generating more in-depth dialogue between the delegates and Novo Nordisk specialized staff.
To promote Novo Nordisk as a world leader in diabetes and a caring company for maternal health as well as women’s rights and well-being
Delegates at the Women Deliver conference
Communication creates a channel for messages and narratives between companies, organizations and their target groups.
Conferences are physically facilitated communication between a large group of people, consisting of senders and participants.
Meetings are structured, physical communication between people, within a defined framework, that transforms knowledge into specific actions through decisions.
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Collaborations with Format Agency, take place according to our General Terms